Outsourcing the creation of your poster design can be a hassle when your deadline is looming around the corner. Instead of racking your brain over how to communicate what you want out of your design to someone else, get yourself a few design tools – and give our tip list a quick read- to be on your way to creating your own remarkable advertising poster designs.

Design Your Own Posters – Quick and Easy Tips

• First, determine what settings to start your poster design from. For example, if you’re going to design a poster with a standard 27″ x 40″ size with the recommended image resolution of 300 dpi for the best printing quality, your design file’s dimensions should be 8100 x 12000 pixels. Look up image calculators online to help you with size calculations, or check out our image resolution guide for more information on how to set up your design correctly.

• Use harmonious color combinations throughout your whole poster design. Consult color wheels, try out Adobe’s free color theme generator Kuler, or simply look for color inspiration in your immediate environment and poll people on what combinations work.

• Maximize your space on the canvas. One of the general rules of design is to allow 30-50% of your canvas for a blank space, solid color or texture. Your advertising posters have another reason to follow this rule: to draw attention to your poster’s key elements by using that space as contrast.

• Make your poster’s text and design large enough to be seen from afar, generally around 10-15 meters. Grab the attention of as many people as possible.

• Make your poster copy and design complement each other. From your poster’s colors, to the font type, and all the way to the taglines, the poster design must convey a unified feel – and enhance your great message with greater visuals.

• Think of how the design will look next to other posters. First of all, think of the locations where you’ll be placing your posters. Find out whether posters already at those locations are competitors or of a different industry from yours. Choose the paper or card stock you’ll be printing your posters on early so you can produce a design that utilizes your chosen material best.

• Reach out to your audience with your poster design by appealing to their emotions, using language or symbols they can relate to, or simply having a remarkable design. There are posters that are simply put up and then put away, and there are posters that fans have diligently collected for posterity. May your poster designs achieve the elevated status of the latter!

If you’d rather find out the best poster printing costs now than two business days later, get instant poster printing prices with an online printer who understands the value of your time. Check out your great printing and shipping options at Large Format Posters today!