When steering people’s attention through point of purchase signs, creative and innovative use of your resources increases the chances of conversion and sales. Truly unique promotional campaigns even get the added benefit of going viral, which demonstrates the huge potential for impact available even in retail signage.

Achieving this level of effectiveness starts with selecting your medium, and learning its possibilities from inside out. Here are some retail display products and ideas to get your concepts started:

Point Of Purchase Signs

Canvas prints, because of their artist quality texture, can evoke romantic or sentimental emotions very effectively as retail signage. Examples of settings where this characteristic can be used to a business’s advantage are:

• Coffee shops, where you can use nostalgic or sepia-toned images
• Vacation tour or travel agency offices, where you can use beautiful photos of tourist spots
• Photography studios, where you could use dramatic black and white photos or sunlit family portraits

Wall graphics make for very convenient and durable retail signs. They’re self-adhesive, repositionable, reusable, and weatherproof. You can even print them in custom sizes and make them act as seasonal wallpaper of sorts, as well as retail point of purchase signs.

Print designs that go with your latest marketing campaign as well as add decor, or opt for large, attention-grabbing copy or images that will increase customer interest. The scope of advertising and design possibilities for this product are just as wide as the product can be itself.

Window cling is usually positioned from the inside, which lessens the possibility of damage. It sticks to glass using static electricity, so it is easily repositionable and leaves no sticky residue.

Because of this, window cling can be just as versatile as wall graphics if your business establishment has large glass walls or displays. Use them to complement your storefront displays, add decor, heighten people’s interest, or announce contests and sales.

Floor graphics are of the same material as wall graphics. Its matte adhesive fabric material is durable enough to last for a long time, even with the wear and tear it is more subject to because of its use.

If your place of business is located in a larger mall, use floor graphics to attract mall-goers and lure them into your store. Use contests or similar promos as content, or simply withhold all information except a teaser to leave people mystified and curious. Since this retail display is not as commonly used as the other products, it can be a medium for more creative promotional campaigns.

In the end, though, retail store signage will only be as effective as the quality of their printing. Fortunately, Large Format Posters can guarantee that high quality with professional printing equipment and years of experience. Visit our website or call our toll free number at (800) 591-1644 to find out what services and options we can offer you today!